Creative Director  (AD)
︎


HEY!


I’m Letícia Rodrigues,
a Creative Director
on paper and a hungry
Art Director at heart.

Short on time?
Quick overview below.

If you’ve got time,
start from the bottom.



    ︎ +55 11 98600-8936      ︎ leticiarodrigues.da@gmail.com    ︎ +55 11 98600-8936      ︎ leticiarodrigues.da@gmail.com     ︎ +55 11 98600-8936      ︎ leticiarodrigues.da@gmail.com    ︎ +55 11 98600-8936      ︎ leticiarodrigues.da@gmail.com


Places


> LePub (2025_now)
FCB (2021_2025)
Wunderman Thompson (2019_2021)
GTB (2017_2019)
Wieden + Kennedy (2017)
Neogama/BBH (2016)
F.biz/WPP (2015_2016)
Artplan (2011_2015)

Clients


Santander, Heineken, Tiktok, Google, Whirlpool, Kimberly Clark, Bayer, Renault, Old Spice, The Body Shop, Avon, Ford Motors, Amstel, Netflix, Johnson&Johnson, Motorola, Unilever, Nestle, Domino's, TIM.

Languages


Portuguese Native
English  Advanced
Spanish  Advanced
French  Intermediate



I am also: 

> Cannes See It Be It  20'22  [+]
> The One Club for Creativity Next Creative Leader '21 [+]
> Co-founder of the social project PerifaLions [+]
> Teacher at Cuca Creativity School [+]


Some awards:

︎︎︎ CANNES LIONS
See It Be It - 20'22
1x Bronze - Social & Influencer - 2024
1x Bronze - Health and Wellness - 2024
1x Shortlist - Entertainment for Sports - 2024
2x Shortlist - Outdoor - 2024
1x Gold - Social & Influencer - 2023
2x Shortlist - Media - 2023
1x Shortlist - Brand Experience - 2023
1x Shortlist - Social & Influencer - 2020'21
1x Silver - Health & Wellness - 2016

︎︎︎ D&AD
Wood Pencil - Commerce - 2023

︎︎︎ THE ONE SHOW
Next Creative Leader - 2021
2x Silver - Experiential & Immersive - 2024
2x Bronze - Experiential & Immersive - 2024
1x Merit - Social Media - 2024
1x Merit - Direct Marketing - 2024
1x Merit - Health& Wellness - 2024
1x Silver - Interactive, Online & Mobile - 2022
1x Bronze - Health & Wellness - 2022
1x Shortlist - Creative Effectiveness - 2021
1x Shortlist - Radio & Audio Online - 2020

︎︎︎ CCSP | Creative Club of Brazil
3x Bronze - 2024
4x  In the Book - 2024
1x Gold - 2023
3x Silver - 2023
1x Bronze - 2023
2x In the Book - 2023
12x Shortlist - 2023
In the Book - 2022
1x Silver - 2021
1x Bronze - 2021
1x Green Star In The Book - 2021
2x Shortlist - 2021
2x Bronze - 2020
3x Shortlist - 2020
In the Book - 2018
In the Book - 2016
In the Book - 2015

︎︎︎ MMA Smarties Awards
Silver - 2021
Gold - 2016
Silver - 2016
︎︎︎ CLIO AWARDS
1x Gold - Clio Sports - 2023
1x Bronze - Clio Sports - 2023
1x Gold - Digital / Mobile & Social Media - 2022 1x Bronze - Social Media/ Single Platform - 2022
1x Silver - Clio Health Direct - 2021
1x Shortlist - Clio Health Creative Effectiveness - 2021

︎︎︎ EFFIE AWARDS
1x Gold - Brazil - 2024
1x Silver - Brazil - 2024
2x Silver - Brazil - 2023
1x Bronze - Brazil - 2023
1x Bronze - Brazil - 2021
1x Silver - Brazil - 2020
1x Shortlist - LATAM - 2020
1x Bronze - 2017

︎︎︎ PPA - GLOBO TV AWARDS
Best Regional Campaign - 2024 
Best Nacional Integrated Campaign - 2023

︎︎︎ MEIO&MENSAGEM
Top 10 Best Campaigns in Brazil - 2023
Cashback For Your Jersey's Back
The Shameless Pad 

︎︎︎ YOUNG LIONS
Shortlist - 2019

︎︎︎EL OJO DE IBEROAMERICA
2x Shortlist - 2021
Bronze - 2016

︎︎︎ YOUNG GUNS
Silver - 2015
Bronze - 2014

︎︎︎ WAVE FESTIVAL
Bronze - 2016
Bronze - 2012

︎︎︎ W3 AWARDS
Silver - 2015

︎︎︎ CCRJ | Creative Club of Rio de Janeiro
In the Book - Outdoor - 2014
In the Book - Digital and Mobile - 2014
In the Book - Design - 2014
In the Book - Press - 2013

︎︎︎ ABP | Brazilian Advertising Association
Bronze - 2012


Other
recognitions:

JURIES:
Cannes Lions | Direct | 2025
Clio Awards | Digital&Mobile / 
Brand Experience | 2025
MadStars | Social & Influencer | 2025
2x Creative Club of Brazil  2020 / 2022
Cannes Lions | See It be It | 2023'24'25'26
Dubai Lynx | Film Craft | 2023
One Show | Next Creative Leader | 2022

30 young people who fought
to change the industry in 2020
 Papel e Caneta | 2020

Lions Speaker
Cannes Lions Week Content Oct 2020
Cannes Lions 2024

10 Projects That Made the Industry
Better in 2020
Adweek


Press: 


It's not on
my Linkedin:

I was born and raised in a very small town, so small that there wasn’t a single advertising agency. Or a McDonald’s, for that matter. I still remember the day I told my mom the Big Mac was the best sandwich in the world, even though I had never tried one. I had seen it on TV and believed the hype.

Years later, against all odds, I became an advertiser.

That journey taught me two things: first, I can be extremely persistent when I want something ︎ Second, I grew up believing in the power of ideas.

Put those together and you get a third belief: ideas can change the world.

That mix of determination and faith has led me to create award-winning work I’m deeply proud of. But that third belief is what truly drives me now.

And then, I found a fourth truth: the real beauty of creativity lies in diversity. The best ideas come from different perspectives.

That'why I founded and I lead a social project in Brazil called PerifaLions, focused on creating access and visibility for young talents from socially vulnerable backgrounds who want to enter the advertising industry. In less than four years, the project has connected more than 700 students with leaders from top agencies, resulting in scholarships, mentorships, and job opportunities.

So if you’re still here, maybe these four beliefs resonate with you too. And if you believe advertising can change lives — in more ways than one — then I believe we’d work well together.


︎                ︎                  ︎
︎ +55 11 98600-8936
︎ leticiarodrigues.da@gmail.com