#PPKSEMTABU*
MAKE VAJAY OKAY
Thrush is normal. So why is it still a taboo to talk about it?#PPKSEMTABU* is a movement that seeks
to break the taboos about women's intimate health, stimulating open and direct dialogue about
their vaginas.
*PPKSEMTABU is the oficial name of the movement in Portuguese, in English it could be translated
as #MakeVajayOkay. PPK is short for PEPEKA, a common word for vagina, something like vajayjay.
Case Study ︎︎︎
Manifesto ︎︎︎
1. Naming is not the issue.
The issue is not talking about it
The issue is not talking about it
VAJAY
MAKE VAJAY OKAY
MAKE VAJAY OKAY
2. FOOFY BIRD
3. FLOWER
4. PRECIOUS
1. Thrush is common
2. Burning down there
3. Thaaaat itch
4. Naming is not the issue.
The issue is not talking about it.
The issue is not talking about it.
1. PRECIOUS
2. FOOFY BIRD
3. FLOWER
4. Stop feeling embarrassed
PPK Team: the whole process was conducted almost 100% by women