Creative Director  (AD)







BEATING  THE DISTANCE

Soccer brings people closer together, but truck drivers don’t always have the chance of watching the games with their children. To get them closer during the World Cup, Ford Trucks created footballs using the canvas cover of these fathers' trucks and sent them to their kids.
 







Beating the distance


No distance can be greather than the love for football.




Danilo, 2018 Brazil World Cup squad right back, related to our story because his father used
to be a truck driver, and posted it on his social media.



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